Pursue Creative Space
Pursue is a Hawai’i-based coworking space built for people in motion — dreamers, doers, and makers who are actively chasing something meaningful. Whether it’s building a business, creating art, writing a book, or simply carving out time to focus, Pursue is where momentum happens.
In this space, we honor the journey — the early mornings, the late nights, the quiet clarity between brainstorms — all the moments that make up meaningful progress. This is the space to chase your passion, build your vision, and move your ideas forward — with clarity, community, and intention.
The name Pursue is about more than just ambition. It speaks to intention. To choice. To the conscious decision to move forward, even when the path isn’t fully clear yet.
Creating the Brand
NOTES, BRAINSTORMS, AND LOGO SKETCHES
BRAND STYLE GUIDE
Brainstorming
Brand moodboard
Primary Logo
Palm
#877F60
RGB: 135, 127, 96
CMYK: 46, 41, 66, 12
Cacao
#724228
RGB: 114, 66, 40
CMYK: 38, 71, 86, 39
Color Palette
Space envision – Morning Brew Kaka’ako
Thumbnails
Secondary Logo
Shore
#92A6A2
RGB: 146, 166, 162
CMYK: 46, 26, 35, 0
Dune
#CDC2AE
RGB: 205, 194, 174
CMYK: 20, 20, 31, 0
Submark Logo
Moss
#44422C
RGB: 68, 66, 44
CMYK: 61, 55, 79, 51
pur·sue
a way to continue or proceed along a path or route.
The word pursue evokes motion, ambition, and intentionality. It suggests that this space is for people actively chasing their goals — whether personal, professional, or creative. The idea of “pursuing balance” between hustle and well-being, echoing the Hawaiian value of “pono” (righteousness, harmony).
A space that’s goal-oriented but not rigid. The space of Pursue was created with Hawai’i locals in mind. I’m thinking small business owners, local entrepreneurs, or maybe even a place for a busy aunty or uncle to feel like they can have their own working space.
The Space
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Medium: Tangible Products
Wall Mural
Pursue Crew (staff shirts and crewnecks)
Pursue Brew (espresso bean bags and coffee cups)
Pursue Chew (chewing gum packs)
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Soft Skills
Creative vision
Storytelling
Strategic thinking
Hard Skills
Brand development
Product development/Adobe Photoshop
Illustration/Adobe Illustrator
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At Pursue Creative Space, membership means more than a desk — it means community. You’re treated like family, and your monthly membership comes with thoughtful perks designed to support your creative flow. Explore what members receive.
Wall Mural
Pursue Crew
Pursue Brew
Pursue Chew
Staff Crewneck Front
Chewing gum packs
8075 × 4575 px | 300 sq ft.
Staff T-Shirt Front
Espresso bean bags
Staff T-Shirt Back
“Here to support your grind with intention, balance and real community”
Staff Crewneck Back
“Here to support your grind with intention, balance and real community”
Complimentary hot coffee cups
Digital Compositions
Medium: Instagram
Ads: 3 Feed Posts
Medium: Print
Ads: 3 Bus Stop Ads + 3 Wall Posters
INSTAGRAM FEED POSTS
Hero image for Pursue’s new tote bag release.
1080 x 1080 px
Instagram post for Pursue’s new tote bag release.
Bus Stop Ads | 4242 × 6325 px | 48 x 72 in
Pursue’s new tote bag release poster
4242 × 6325 px | 27 x 40 in
Hero image for Pursue’s “Pursue Panels” series featuring Ava Jules, a local Hawai’i youtuber and influencer.
1080 x 1080 px
Instagram post for Pursue Panels.
BUS STOP ADS
POSTER ADS
Pursue Panels poster
4242 × 6325 px | 27 x 40 in
Hero image for Pursue’s “Pursue Play” campaign – an event for members to bring their kids and other guests to the space.
1080 x 1080 px
Pursue Play poster
4242 × 6325 px | 27 x 40 in
Instagram post for Pursue Play.