Ollie’s Pizza Sauce
Ollie’s Pizza began as a beloved Chicago-based pizzeria known for its commitment to quality ingredients and a passion for authentic, flavorful pizza. Over the years, Ollie’s has cultivated a loyal following, not only for their exceptional pies but for their dedication to sourcing organic, local ingredients from Midwestern farms.
As the brand expanded, the owners recognized an opportunity to share the same high-quality flavors that made their pizza special with a broader audience. Thus, the idea for Ollie’s signature jarred pizza sauces was born. What started as a pizzeria evolved into a brand that wanted to bring the essence of their culinary experience from the restaurant to kitchens across the country.
Creating the Brand
NOTES, BRAINSTORMS, AND LOGO SKETCHES
LOGO CREATION
BRAND STYLE GUIDE
Brainstorms
Ollie’s logo variations, prior to final execution
Primary Logo
Pesto
#739666
RGB: 115, 150, 102
CMYK: 59, 25, 72, 5
Pink Sauce
#D37171
RGB: 211, 113, 113
CMYK: 14, 68, 48, 0
Color Palette
Thumbnails
Secondary Logo
Tomato
#C13939
RGB: 193, 57, 57
CMYK: 18, 91, 83, 6
Butter
#F6EEAF
RGB: 246, 238, 175
CMYK: 4, 2, 38, 0
Submark Logo
Well Done
#AF805A
RGB: 175, 128, 90
CMYK: 29, 49, 70, 7
Jarred Sauces
TRADITIONAL MARINARA
PUNCHY PESTO
CREAMY WHITE SAUCE
OLLIE’S PIZZA SAUCE SET
Final Ollie’s Marinara Logo
Other Ollie’s Marinara logo designs created before deciding on the final
Ollie’s Marinara label with sauce description and nutrition facts
Final Ollie’s Pesto Logo
Other Ollie’s Pesto logo designs created before deciding on the final
Final Ollie’s White Sauce Logo
Traditional Marinara
A classic, rich tomato sauce with a perfect balance of savory and tangy notes, ideal for pizza or pasta.
Punchy Pesto
A fresh, vibrant sauce made with basil, garlic, and olive oil, offering a fragrant, herby flavor profile for a unique pizza experience.
Ollie’s Pesto label with sauce description and nutrition facts
Creamy White Sauce
A fresh, vibrant sauce made with basil, garlic, and olive oil, offering a fragrant, herby flavor profile for a unique pizza experience.
Other Ollie’s White Sauce logo designs created before deciding on the final
Ollie’s White Sauce label with sauce description and nutrition facts
Ollie’s Traditional Marinara
Ollie’s Punchy Pesto
Ollie’s Creamy White Sauce
Medium: Print
Ads: 3 Jar Labels
Sauce Flyers
Medium: Print
Ads: 3 Flyers
FLYER 1
FLYER 2
FLYER 3
“Warning: Extreme flavor ahead, proceed with caution”
3300 x 5100 px | 11 x 17 in
“Warning: You’ll be coming back for seconds (and thirds)”
3300 x 5100 px | 11 x 17 in
“Warning: May cause serious sauce cravings”
3300 x 5100 px | 11 x 17 in

