Ollie’s Pizza Sauce

Ollie’s Pizza began as a beloved Chicago-based pizzeria known for its commitment to quality ingredients and a passion for authentic, flavorful pizza. Over the years, Ollie’s has cultivated a loyal following, not only for their exceptional pies but for their dedication to sourcing organic, local ingredients from Midwestern farms.

As the brand expanded, the owners recognized an opportunity to share the same high-quality flavors that made their pizza special with a broader audience. Thus, the idea for Ollie’s signature jarred pizza sauces was born. What started as a pizzeria evolved into a brand that wanted to bring the essence of their culinary experience from the restaurant to kitchens across the country.

STRAIGHT TO WORK

Creating the Brand

NOTES, BRAINSTORMS, AND LOGO SKETCHES

LOGO CREATION

BRAND STYLE GUIDE

Brainstorms

Ollie’s logo variations, prior to final execution

Primary Logo

Pesto

#739666

RGB: 115, 150, 102

CMYK: 59, 25, 72, 5

Pink Sauce

#D37171

RGB: 211, 113, 113

CMYK: 14, 68, 48, 0

Color Palette

Thumbnails

Secondary Logo

Tomato

#C13939

RGB: 193, 57, 57

CMYK: 18, 91, 83, 6

Butter

#F6EEAF

RGB: 246, 238, 175

CMYK: 4, 2, 38, 0

Submark Logo

Well Done

#AF805A

RGB: 175, 128, 90

CMYK: 29, 49, 70, 7

Jarred Sauces

TRADITIONAL MARINARA

PUNCHY PESTO

CREAMY WHITE SAUCE

OLLIE’S PIZZA SAUCE SET

Final Ollie’s Marinara Logo

Other Ollie’s Marinara logo designs created before deciding on the final

Ollie’s Marinara label with sauce description and nutrition facts

Final Ollie’s Pesto Logo

Other Ollie’s Pesto logo designs created before deciding on the final

Final Ollie’s White Sauce Logo

Traditional Marinara

A classic, rich tomato sauce with a perfect balance of savory and tangy notes, ideal for pizza or pasta.

Punchy Pesto

A fresh, vibrant sauce made with basil, garlic, and olive oil, offering a fragrant, herby flavor profile for a unique pizza experience.

Ollie’s Pesto label with sauce description and nutrition facts

Creamy White Sauce

A fresh, vibrant sauce made with basil, garlic, and olive oil, offering a fragrant, herby flavor profile for a unique pizza experience.

Other Ollie’s White Sauce logo designs created before deciding on the final

Ollie’s White Sauce label with sauce description and nutrition facts

Ollie’s Traditional Marinara

Ollie’s Punchy Pesto

Ollie’s Creamy White Sauce

Medium: Print

Ads: 3 Jar Labels

Sauce Flyers

Medium: Print

Ads: 3 Flyers

FLYER 1

FLYER 2

FLYER 3

“Warning: Extreme flavor ahead, proceed with caution”

3300 x 5100 px | 11 x 17 in

“Warning: You’ll be coming back for seconds (and thirds)”

3300 x 5100 px | 11 x 17 in

“Warning: May cause serious sauce cravings”

3300 x 5100 px | 11 x 17 in

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