Save on the Street
Save on the Street is a pop-up mobile banking service designed to bring financial services to underserved or remote areas. The pop up banking centers, equipped with ATMs, private consultation rooms, and secure digital terminals, offer services like account opening, loan applications, deposits, withdrawals, and financial advice.
The mobile unit visits neighborhoods, workplaces, and community events to enhance accessibility and provide financial literacy workshops. Customers can track the unit’s location and schedule one-on-one consults via a website or mobile app.
Creating the Brand
BRAND STYLE GUIDE
Primary Logo
Lake
#2F4257
RGB: 47, 66, 87
CMYK: 85, 69, 45, 34
Dream
#A2C1D6
RGB: 162, 193, 214
CMYK: 36, 15, 9, 0
Color Palette
Secondary Logo
Harbor
#577E8E
RGB: 87, 126, 142
CMYK: 70, 41, 35, 5
Submark Logo
Dophin
#E9EDF1
RGB: 233, 237, 241
CMYK: 7, 3, 2, 0
The Vision
The primary goal of creating the Save on the Street truck was for it to catch someone’s attention and make them get curious about how they can get involved! With this thought in mind, each view of the truck was strategically and specially placed to communicate the goal efficiently and effectively.
THE BLUEPRINT(S)
Social media posts visual research
Brand mood board
THE MASTERPIECE
Save on the Street Truck | All angles
With Save on the Street’s primary goal to lessen the stress of financial navigation, the mission for their mobile and desktop websites were to keep it simple, concise and as easy to manage as possible.
Save on the Street Websites
DESKTOP WEBSITE
MOBILE WEBSITE
Desktop website final products
Mobile website final products
Save on the Street Branding
BRANDED MERCH
Business cards front and back
Key chains
Wooden pencils
